Position Overview & Specifications

Job Description Digital marketing involves the promotion of products and services through a variety of digital channels, using the internet and mobile technology. Push and pull marketing techniques are applied, targeting consumers both directly and indirectly.

As a digital marketer, you will need to:

  • Write and dispatch email and social media marketing campaigns

  • Provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI)

  • Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums

  • Design social media visuals

  • Communicate with clients, affiliate networks and affiliate partners

  • Conduct market and keyword research

  • Contribute to social media engagement and brand awareness campaigns

  • Use web analytics software to monitor the performance of client websites and make recommendations for improvement

  • Contribute to company and industry blogs and manage e-communications

  • Develop and integrate content marketing strategies

  • Keep up to date with current digital trends

  • Manage the contact database and assist with lead generation activities

Skills You will need to have:

  • Must be fluent in Mandarin

  • Strong verbal communication skills for articulating ideas to colleagues and clients

  • Excellent written communication skills for producing high quality content

  • Attention to detail and accuracy

  • The ability to work independently and flexibly

  • The capacity to prioritise and work across multiple projects

  • The ability to work as part of a team

  • Organisational skills with the ability to deliver a high volume of quality work

  • Creative skills for contributing new and innovative ideas

  • The ability to work well under pressure and meet deadlines

  • Networking and analytical skills

  • Knowledge of existing and emerging social media platforms

  • Excellent IT skills.


Requirements