Position Overview & Specifications
Job Title
Consumer Insight Executive
Job Description
An exciting role to bring us closer to our customers globally and help IG grow and execute on its strategy.
Role Purpose
The role provides IG with valuable customer insights needed to develop market leading product offering and build customer experiences to explore opportunities and win in key growth markets in a fast-growing industry. The role supports and manage research projects and partner with a broad range of stakeholders within the business. The role covers a wide range of geographic markets, products and customer segments.
What you’ll do
As part of the Consumer Insight & Strategy Team, you will be in charge of end to end management and delivery of a wide variety of research projects across markets, including:
- Quantitative surveys, including questionnaire design, programming, data analysis and reporting on variety of topics such as investment trends, consumer sentiments and brand performance;
- Interviews and focus groups with IG clients and other traders (e.g., ad campaign testing, product testing, etc);
- Country and product specific market studies;
- UI & UX research on IG products and services;
- Analysis of competitors and external market trends.
- Proven track record of supporting market research projects on either the agency or client side;
- Understanding of quantitative techniques and previous experience of quantitative surveys and data analysis in consumer research projects on either the agency or client side;
- Experience in qualitative research projects, depth interviews and / or focus groups;
- Ability to work as part of a team, as well as independently research a market or sector where required;
- Ability to deliver and present research findings and draw out the key conclusions and actions to key stakeholders.
- Proficiency in English language. Additional language skills are of advantage, but not required
- Strong organisational and communication skills to balance the needs of numerous stakeholders
- Self-motivated, curious and with a desire to always learn
- A keen interest in and to learn about financial markets
- Adaptable and comfortable working in a fast-paced environment
- Ability to challenge beliefs and think out of box to find new ways of doing things
- Ability to build strong working relationships and work within a team
- Experience of the investments or trading industries is of advantage, but not required