Senior Content Designer

End Date Monday 29 May 2023
Agile Working Options Flexible / Variable Hours, Other Agile Working Arrangements / Open to Discussion Job Description Summary Play a lead role in the integration & pragmatic application of design in a multidisciplinary team of designers, product owners and engineers. Champions human centred design and help change mind-sets about problem solving. Helps others succeed through coaching and by sharing knowledge, being an active member of the Design community Job Description Lloyds Banking Group is the UK’s leading bank with over 30m customers and its biggest digital bank, with over 18 million active online customers. We’ve placed an ambitious transformation programme and a multi-channel approach to banking at the heart of our strategy to be the best bank for customers, backed by significant investment in our platforms and people over the next three years. We serve millions of customers every day, from individuals and families to large businesses and corporations. This means we’re well - placed to help Britain prosper by shaping the way we spend, save and borrow. We’re looking for someone who is confident in designing and developing all types of content – from UX/UI to long-form storytelling, notifications to chat – and in applying evidence to influence stakeholders. About the Role You’ll love your craft and enjoy opportunities to develop the creativity of others throughout the business. Whether that’s championing Content Design with product teams, shaping new guidelines, leading crit sessions with other Content Designers, or facilitating workshops to inspire more collaborative and effective ways of working. It’ll be your role to:

• Craft engaging, accessible and memorable copy to support outstanding digital customer experiences.
• Shape and define overarching Content Design guidelines and workflows.
• Lead on copy, brand personality and tone.
• Take ownership of and advocate for Content Design in an agile environment.
• Establish common standards for Content Design methodology, metrics and guidance for our active community of writers and designers.
• Encourage and empower the practice of Content Designers across the Group.
• Position Content Design as a fundamental partner in shaping the overall design approach.
• Demonstrate a forensic understanding of customer needs; pouring this insight into irresistible digital experiences.
• Tell stories that bring to life the exceptional ways content helps people to grow their finances.

We’re looking for someone with:

• Experience of embedding Content Design as an integral part of the product development process.
• Examples of developing and maintaining business-wide content standards, style guides, voice and tone, and additional subject matter expertise.
• A proven history of evolving new practices, through contribution or leadership.
• Hands-on evidence of coaching others – line management responsibilities not essential.
• A varied portfolio showcasing how you use your specialism to generate customer-centred outcomes and influence the business.
• Experience developing, contributing to and working with design systems.
• Experience working with innovative design tools, such as Figma.
• The confidence to work across a complex business landscape – ideally, financial services.
• A collaborative mindset looking to guide a busy multi-disciplinary team.
• The personality to influence and manage stakeholders across product, risk, legal and branding teams.

Why come to work with us? We're dedicated to giving you opportunities and support to develop you both professionally and personally to optimise your potential! As a new colleague to the team, you’ll join us on our journey to build a 21st century bank that reflects modern Britain and craft an inclusive culture where all colleagues feel encouraged and valued. We're also passionate about diversity and equal opportunity with industry recognition across gender, ethnicity, disability, LGBTQ+ and families. And, being disability positive, reasonable adjustments can be accommodated in our Recruitment process, just let us know. You'll also receive;

• A competitive salary.
• A discretionary bonus.
• Private medical insurance.
• Pension contributions up to a maximum of 15% of your salary.
• Share plans.
• 30 days paid holiday each year, plus Bank Holidays.

If you're excited by this role but your skills and experience don’t quite fit the job description, please apply anyway as we'd love to hear from you. Together we’ll make it possible! At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop. We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person. We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.